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As part of its New Energy Consumer Handbook, Accenture released a special report on small and medium businesses (SMBs) – the untapped energy consumer.
The research highlights that there are 125 million SMBs globally, who are seeking “new opportunities to reduce operational costs while still fueling growth.” Other findings included 85% of SMBs considering it important for their utility to offer help with energy efficiency, and 53% willing to pay a premium for such services.
From the report:
To shine a light on this sometimes overlooked and underserved segment of consumers, Accenture explored the specific needs and preferences of SMBs in Delivering the New Energy Consumer Experience. Spanning nine countries and targeting 2,200 businesses across a range of competitive and noncompetitive markets, the end-consumer survey reveals the unique values and preferences of SMB consumers. The results highlight particular differences from their residential counterparts, offers insights into tactics to cost-effectively serve this market, and points to opportunities to engage SMBs in order to create new revenue streams or drive energy conservation.
See here to read the New Energy Consumer Handbook, including the special SMB report.
